Nothing But The Fruit

Nothing But the Fruit (NBTF) was a subsidiary of Welch’s and created delicious, healthy, bite-sized fruit snacks. Although the company no longer exists (I am very sad about this), NBTF’s website was one of my favorite projects. My favorite part of the exploratory process was when I led an internal taste-testing to get my coworkers’ real opinions on the product. This project then inspired the playful yet confident web copy.

Key Collision Centers

keycollisioncenter.com

Key is a local company with a big presence. This was a straightforward website but one that was out of my comfort zone since I had zero knowledge of anything related to vehicle repairs. I took the challenge head on by interviewing friends and family members about their experience with cars and accidents — conversations that I would normally glaze over on an average day. This helped me craft trustworthy and professional copy that is complemented by a beautiful design.

Stanley Elevator

stanleyelevator.com

Who would have thought an elevator services company would become one of my favorite clients? I have worked with Stanley for almost 5 years and elevators will never cease to amaze me. I can explain the differences between a hydraulic and traction elevator almost as well as a technician who works on them all day. Stanley’s unparalleled expertise and longevity in the field are qualities that I don’t take for granted in a client, and it’s always a delight to see my words under their domain.

Massage Chair Store

massagechairstore.com

Massage Chair Store needed to add value to their website through the creation of more informative web pages. I used a method writing technique to write all of Massage Chair Store’s copy. I spent hours and hours in a massage chair, testing different settings and comparing different features. It was hard work, but someone had to do it.