About Me

Hello there!

My name is Maria and I am a copywriter and content strategist.

I started my career in 2012 as a marketing coordinator and my responsibilities spanned all the parts of a marketing department.

While working for agencies I put all my skills into content strategy and writing. Then I moved to an in-house role where I focused on SEO strategy and writing. That role evolved into me becoming a crucial part of the web team and our website and UX strategy.

My background in anthropology is the foundation of my career. I apply the principles of empathy, cultural relativism, and observation to my work, whether it’s keyword research for an article or planning the UX for web pages. Understanding how my content performs and how people interact with it only makes me more powerful.

view my resume

Expertise

Experience

  • 13 years of copywriting (6 in-house, 7 agency side)
  • 11 years of SEO 
  • 7 years of B2C 
  • 13 years of B2B
  • 5 years of web and app UX research/copywriting

Specialties

  • Translating technical information into easy-to-understand content

  • Collaborating with different teams like developers, designers, and SMEs

  • Interviewing stakeholders, SMEs, end users, and customers

  • Using anthropology to understand the human experience

  • Performing qualitative and quantitative research

B2B & B2C Industries

  • Technology/SaaS

  • Healthcare

  • Energy

  • Manufacturing

  • Supply chain

  • Career training

  • Elevator services and maintenance

  • Interior design

  • Building and construction

  • Pet food and healthcare

  • Data analytics

  • Higher education

Tech

UX research, strategy, copywriting

Crazy Egg // Figma // Canva // Miro // Photoshop

Gather Content // Hemingway // Optimizely

SEO research and strategy

Google Analytics // Google Search Console // SEMRush // SimilarWeb

Web and content management

Jeto // Mailchimp // copy.ai // LLMs // Asana // Basecamp